Optimizing Millions of Ads
Project Management, UI/UX Design, Wireframing, Lo-fi & High-fi Prototyping
Yieldmo
UI/UX Designer, SW Engineer
Jun 2016 - May 2017
How do you create high-converting mobile ads, without creating click bait?
No one likes ads. But why do ads have such a strong stigma when it comes to the digital world? It’s because most of them are poorly designed and serve to be clickbait that just drive more “clicks”.
But imagine a world where you’re reading SLAM Magazine, the basketball magazine, and all of sudden you see a coupon or deal for the Nike sneakers that you were planning on buying anyway? The ad ended up becoming a complement to your reading experience, without being another piece of clickbait. Plus, it saved you some money.
My task was to create, test, and deploy fully functional prototypes that drive this kind of positive advertising that would eventually exist in the form of a product.
In the World...